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As of June 2017, US motorists have traveled 1,580,979 miles according to the Federal Highway Administration. Whether you personally contribute a lot or a little to this number, the miles you drive eventually take a toll on your tires. As you near the legal tread limit in Wisconsin, you'll find yourself in the market for replacement tires. While it's not an expense you're looking forward to, it's a necessary one for road safety. The only question is what to buy.

Some motorists are pleased with the factory tires that came on their car or truck. Other motorists aren't completely satisfied with current tire performance or find the price point disagreeable. For these motorists, worn tires provide an opportunity to switch to better tires.

As you shop for tires in Kenosha, Wisconsin (or anywhere), there are a few factors to keep in mind to ensure you're satisfied with your purchase. Everyone wants a "quality tire," but that's a word that has different meanings to different people.

When Express Lube (and any Kenosha tire store) advertises quality tires, you need to know what that means in relation to each tire's capabilities. High performance in one category (like wet performance) can mean trade offs in other areas, but both types of tires can still be considered quality because they excel in their advertised area. With many tire manufacturers producing tires today, it's not difficult to find a tire that matches your driving environment and style but it can be overwhelming.

To narrow down your options to the best tires, start by defining what the word quality means to you.

What Is a Quality Tire?

They say value is in the eye of the beholder. A family heirloom will have more value to you than to your neighbors. When it comes to choosing a tire, it's the same way. You need to think about what you're missing out of your current tires. Are they bad in snow? Did they wear down too fast? Did you find the noise level acceptable? Is the price within your budget? Some people are happy with discount tires that get from Point A to Point B, while others consider highway noise, tire life, weather performance, and fuel economy.

5 Factors that Determine Tire Quality

Here are important factors to consider when determining tire quality:

• Performance: A quality tire meets your expectations when in use. If the tire is advertised as being good in the rain, then you should be able to hit the road in a rainstorm with confidence and get the handling you expect on wet roads. Reading tire reviews can help you determine if a certain tire is a good choice - especially if it's a new tire or discount tire. The Express Lube website lets you read tire reviews, so you can get a feel for what to expect before you buy.
• Material: Not all tires are equal, even if they have a similar tread pattern. What separates tires is what's on the inside. Big brands like Bridgestone, Firestone, and Fuzion often have competitors that offer cheap tires with similar tread designs. While it's possible for these value tires to meet your Point A to Point B needs, it doesn't mean these tire provide the same performance or last as long. The compound used in a tire is essential to its performance.
• Life: How many miles are you able to get out of the tire? In some instances, you may need to trade tire life for better performance in other areas, so it's important to think about what's most valuable to you when shopping.
• Cost: A good tire rebate or sale can add additional value to your purchase by letting you keep more money in your wallet. Discount tires can be a great buy depending on what you get for your money. Be aware that cheap tires may not offer great mileage, so think about how often you drive when determining what to buy.
• Features: What is your tire built to do well? No tire excels in everything, so it's important to find a tire that meets your definition of quality. Do you want to save on gas? Do you need a durable tire with a tough sidewall for off-road adventures? Whatever you need, there's a tire designed for it.

When it shopping for car and light truck tires, quality is important. No matter where you go, it's important you get a tire that satisifes you in every area that's important to you. That's why Express lube stocks affordable tires from trusted brands. Shop for tires online to get started, and don't hesitate to ask one of our friendly staff members for advice.

Our Kenosha tire store and car repair shop is here to keep you rolling.